Stock Market Consulting
Web Redesign
A redesign and frontend implementation of EdgebyRS, a stock-market tips & consulting brand, to enhance clarity, trust, and usability for traders and investors.
Project Details
- Work Type UI/UX Design & Development
- Industry Stock Market
- Domain Stock Consulting
What I done
This project involved revamping UI/UX and building a frontend that communicates EdgebyRS’s consulting offerings clearly. Key features include trade-zone visuals, contextual daily/weekly market plans, membership sections (Academy, Live Guidance), and intuitive navigation for both beginners and experienced traders. The goal was to deliver a site that is informative, visually appealing, responsive, and easy to use for someone looking for stock-market insights and training.
Our Approach & Process
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Research & Strategy – Studied trader behavior; analyzed what consulting / training stock market users search for; benchmarked successful trading education & consulting sites.
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Design & Development – Created wireframes & prototypes focusing on clarity and hierarchy for key content (market plans, trade zones, Academy); designed UI to highlight trust (testimonials, transparent approach); developed responsive components with clean UX for membership, sign-ups, and content sections.
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Implementation & Testing – Built frontend pages optimizing load times; ensured mobile and tablet usability; tested across browsers; refined interactions for live guidance, weekly plans, and dashboards.
Challenge We Faced.
The main challenge was to balance detailed stock-market insights with a clean and simple presentation, ensuring that beginners were not overwhelmed while still providing enough depth for experienced traders. Another difficulty was designing the site in a way that naturally built trust, avoiding the flashy or spam-like look common in the trading niche. We also had to optimize responsive layouts for charts, trade-zone graphics, and content-rich sections such as the Academy and Tutorials, while keeping overall performance high despite frequent content updates.
